One question I get diplomatically grilled on the most often, is how on earth I can justify charging ‘extortionate’ rates for just 1 day, or even half a day’s work. It is one that newcomers to the photography industry often miss too, focussing on a purely hourly rate.
As you can probably guess, there are a raft of costs to contend with, and ‘hide’ within the quote:
- 2 camera bodies, a small fleet of lenses & accessories – £6,000
- Computer – £1,000
- Editing software – £120/year
- Insurance – £250/year
- Mortgage/studio rent, vehicle running costs, etc – £ ?
Yes the hardware is all done and paid for, but technology moves quickly and it will need replacing on a 3-5 year cycle.
Lastly, 8 hours of photography does not equal just 8 hours of work. Besides travel, meetings, recce visits and planning beforehand, 8 hours of straight photography will equate to roughly 3-4 days of solid post-production editing. Suddenly we’re looking at 35 hours of work….
This is why I will always, always ask you – what is your budget?